Vodafone takes Jamie Oliver mobile

Netimperative - Vodafone takes Jamie Oliver mobile: "Vodafone has partnered with mobile content firm Inventa to offer film clips of chef Jamie Oliver making over 100 of his top recipes as downloads"


Is this as good an idea as it seems ??? get Jamie to tell you how to cook or if you have a 3G phone watch him rustle up something creative in just 5 minutes, it was great of them to offer a free teaser MMS too.

Some food for thought - device rendering! get it right - text that doesnt wrap correctly or pictures that are too small make the service look unfullfilling. I didn't stick around to try the video version. Oh and the quality of the receipe .. didn't stop to try it... yet