Tuesday, November 08, 2005

DAB Radio and TV on your Mobile (BT Livetime)

BT Livetime is pushing ahead with its trial in Greater London using digitial (DAB) technology to send radio and TV to mobiles to Virgin mobile customers. There are 2 things to watch here - it's not using the existing media streaming solutions and is actually a managed solution rather than being developed and trialled by a network operator.

Reading the presentation on BT Livetime you realise that radio and TV on your mobile can be connected to any operator ... so long as the customer has a DAB chip in their mobile. This is a smart move by not limiting the launch market, but BT need to sell this product and solution in onr or more markets to get some scale (and ROI) going. With terminals from Samsung not launched in Europe and the large leadtimes to develop new terminals this still could be awhile before we actually get to see this on the shelf.

Read the presentation on BT Livetime

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